Do hair relaxer companies use false advertising practices?

Like most companies whose goal is to sell as many products as possible, hair relaxer manufacturers use false advertising to attract potential buyers.

Many brands are notorious for not using real life to market products to consumers, and hair relaxer companies are no different. In advertising, there is a huge difference between pushing the truth and making untrue claims.

Companies that cross the line can lose millions if consumers decide to file a lawsuit, and it can also lead to a damaged reputation. This might also be the case for many hair relaxer companies, which use false advertising practices to deceive consumers, such as:

• misuse of terms, which refers to terms such as "organic" and "natural" in the brand names of hair relaxers
• inconsistent comparison, which is when a manufacturer compares its products to those of its competitors, insisting theirs are the best
• angel dusting, when companies add a small amount of a beneficial ingredient, such as olive oil, so that the product can be labeled as containing it
• misleading illustrations, when showing results on the box that do not match reality or showing women who naturally have straight hair
• pressure tactics, when companies use the fear of missing out and consumers' desire to fit in
• false endorsements, in which companies use celebrities to make a product look more appealing when that individual has most likely never used that product
• exaggerated results, when manufacturers promise results that are unrealistic, such as achieving straight hair that will last for a long time

Companies, including hair relaxer manufacturers, go to unimaginable lengths to promote their products even if they fail to do what they claim to. The main concern with hair relaxers is that they contain toxic, carcinogenic, and endocrine-disrupting chemicals, which can lead to the development of uterine and ovarian cancer, according to recent studies. If you have been using these products and now struggle with one of these diseases, do not hesitate to contact us, as you might be eligible to file a toxic hair relaxer claim and obtain compensation from the liable manufacturers.

File your toxic hair relaxer claim with our expert assistance

With over 35 years of experience in evaluating toxic exposure and personal injury claims, Atraxia Law has the necessary knowledge and resources to help you determine whether you have a toxic hair relaxer case.

The process of reviewing your claim is simple and requires minimal involvement from you. If you are eligible, we will direct you toward a reputable, specialized attorney to have your claim filed.